Need to know what your web users think? Why not ask them personally?

You spend a lot of time and money on your corporate website, but do you have any real idea of who visits, and the kind of user experience they have?

Your web statistics can show you how many visitors you had, and where they came from. But you probably still have very little idea of who they were, what they wanted, and whether they found it. Did they like your site – was it better than those of your competitors – or did they find it lacking?

 Statistics are useful, external benchmarking is helpful, but the only way you will ever really be able to know what your website customers want is to ask them.

 But suppose you could ask those customers crucial questions not answered by your web stats. The answers would allow you to change your web strategy if necessary and give you a real idea of whether you are meeting your communications targets.

 My name is Geoff Paddock, and as Corporate Web Manager for two major UK FTSE companies I have been looking for the solution to these problems for more than 15 years.

 Some time ago a novel system involving an online questionnaire  developed at the request of a group of leading international companies based in Paris was brought to my attention.

 The E-Corporate Barometer has been adopted by 26 of France’s top CAC-40 companies, including Renault, Peugeot, France Telecom (Orange), L’Oreal, and Alstom.  It allows web managers to understand the motivations of a large sample of site users on an ongoing basis.

Detailed analyses of the data are presented to client companies every six months, backed up by a browser-based online system that allows web managers access to the data in real time.

•  Web Managers get to know not just what users think of their website, but how it compares to their competitors or other top companies, gain the equivalent of a constant user-experience testing programme, and can better manage their website content and technical resource.
•  Corporate Communications executives managing tight budgets get the information they need to back up their communications strategies and this data can help them calculate a real return on investment (ROI) for their web presence.
•  Sales and marketing managers can use the data to essentially validate their day-to-day decisions on where best to spend budget. 
• Senior management have the assurance that the organisation’s web presence is efficient, valued by its customers and perhaps even market-leading.

You may use all the most up-to-date tracking and statistical tools but there is no substitute for the views of your real-life website users, captured in real time. The E-Corporate Barometer is a tried and tested method to improve your most important communication channel with the help of the people who visit your organisation’s’ site.

For further information about the E-Corporate barometer including pricing, please contact Geoff Paddock on  +44 (0) 1525 375057 or  +44 (0) 772 525 0587.

Email is geoff_paddock@btinternet.com  and Skype geoffpaddock